Manufacturer claims are still not enough? The technology isn’t new, it’s been around for ages, but the concept to the masses is somehow admirable without being desirable and is an uneasy direction for many to take. It’s like going shopping with no clothes on, or that reclaim your youth moment, having that tattoo on your forehead for your 55th birthday. It’s a notion the vast majority wouldn’t aspire to, even if you did think it was a good idea. Having solar panels on your roof is like telling all of your neighbours ‘look at me I’m different, I’ve got bright pink hair while hoovering the lawn’ and the fear and stigma of standing out in the crowd is simply too off putting for many.
The glass of water, half empty - half full debate?
Consumers are swayed by the negatives, the doubters, the headliners and popular belief however misguided, and will always play it safe. It's a human trait, a mechanism that's built into all of us, we simply can't help it. For example, Parachute jumping sounds like, no, it must be the most exiting thing you could possibly do, closely followed by bungee jumping. We know that we're missing out on so much exhilaration by deciding against doing it. Again, fear fuelled Negativity influencing our choice regardless of the enjoyment potential and the positive safety statistics? It's common sense, we stick with what we know and keep our feet on the ground.
Solar as well as many other revolutionary green technologies has to buck the consumer trend. Consumers are tough nuts to crack, but not unbreakable
Get the basics right get Training
Training and education are key to achieving a wider adoption of solar technology as it is necessary to increase end consumer awareness of solar thermal. Installers play a decisive role in this as they are the interface between end consumers and industry and these professionals often determine, or have strong influence, on the consumer’s choice of hot water system.
Heating engineers with the skills needed to install renewable systems are still few and far between, with only approximately 2,500 approved solar thermal installers in the UK. There is an industry-wide need for colleges and training centres to deliver industry-recognised qualifications.